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Welcome to the Coupe Coop, Home of the AMC Matador Coupe!

Last updated Aug. 2008

Hi! Welcome to the Coupe Coop, the most complete resource for the AMC Matador Coupe on the web. If you have an AMC Matador 2 door coupe from 74-78, you are in the right place! If you own a 71-73 Matador 2 door, or a 71-78 Matador 4 door or wagon, go to www.MATADORSEDAN.COM. I totally revamped the layout and moved to MATADORCOUPE.COM on April 20, 2001, and the site continues to grow. The original site was started on Geocities in September, 1999.

This site has two purposes:

  • To provide information and source material to current and future Matador Coupe owners regarding maintenance and restoration; and
  • To gather and share historical information regarding the development and production of the AMC Matador Coupe.
To this end, I have included features such as literature from AMC and the general media; parts sources; technical information; pictures of factory and modified Coupes; and a Registry Form for Coupe owners to fill out to help provide a historical database of Matador Coupes. The information on this form is shared in the Registry List, providing valuable historical information and a glimpse at those Coupes still on the road.

Another important part of this site is the listing of Parts for Sale, Cars / Parts Wanted, Cars for sale, and the NEW AMC Vendor Listing. I want to keep good cars and parts from being needlessly discarded, and provide links to AMC resources. These are free listings I provide as a service to enthusiasts.

As always, I want to say THANKS to everyone who has registered their Matador Coupe, submitted a classified ad, or sent me a picture or a document scan. The response has been extremely satisfying, and much larger than I had anticipated!

Keep checking back to this site often, since I will be updating it regularly! You can see WHAT's NEW. Hey, and while you're at it, why don't you bookmark this site before you forget!

A very interesting look at an Australian Matador X - photos of a right-hand drive Coupe.

If you missed it, you can read Kelly Schoof's new Project Valkyrie, posted in Fall 2002. You can also read Bill Dettman's Part 1 and Bill's Part 2 if you missed it, posted in Feb-May. He is restoring a Coupe similar to the one he had owned until 1989.

Earlier features include Kelly Schoof's Part 1, which I posted in November, and Kelly Schoof's Part 2, posted in December/January. He has some interesting stories to tell, and has made some interesting modifications to his Matador. You can view pictures of Kelly's beautiful blue custom Coupe HERE.

1974 Matador ad

It's true, I do think of other things besides my cars. Check out this site which features some of the stuff I do at home, including the treehouse page, projects, and other trivial miscellany.
Home Projects Page

Click HERE for the most recent update on my drag racing Coupe.


1974 Matador ad

Some AMC Myths

A lot of myths have been formed about the number four US auto maker. The most persistent is that they used parts from other makers and just made bodies of their own. That isn't entirely true. AMC did use some parts from other makers, but less than 15% in any given year. What AMC learned to do was use what resources they had very wisely. If purchasing a part from an outside contractor was more cost efficient than developing their own and didn't take away from the unique character of the company's products that's what they did. In this they were actually way ahead of the other manufacturers! Today most manufacturers, even the largest like GM and Ford, subcontract many of their parts and assemblies to other companies. Like other manufacturers, AMC owned in whole or had an interest in many smaller companies that produced parts for them and other auto makers. AMC bought the following major parts from other major auto companies:

  • Steering columns (Saginaw, 1966-up)
  • Steering boxes (Saginaw, 1960-up manual, 1965-up power)
  • Carburetors (all years, mix of Carter and Holley, Motorcraft added in 1970)
  • Ignition Systems (all years, mix of Delco and Autolite points, 1975-77 Chrysler BID electronic, 78-88 Motorcraft electronic)
  • Charging and Starting Systems (all years, mix of Delco, Autolite and Bosch)

Other parts such as belts, hoses, tires, batteries, etc. have been purchased from outside sources by all manufacturers for many years. AMC has always made their own engines with only a few exceptions, and always built their own bodies.

AMC and V8 Engines

The first V8 AMC used was the Packard 320. Packard's "Ultramatic" automatic transmission was the only trans available with this engine. It was used only in 1955 and some 1956 models. AMC had talked with Packard in the late 40's about possible merger. AMC officials still hoped this would happen and felt a cooperative venture would strengthen bonds between the two companies and pave the way. AMC and Packard agreed to use each other as parts suppliers -- or so AMC thought. In reality Packard president James Nance felt he was doing AMC a favor by selling them engines and felt no obligations to purchase from them (Packard was still a healthy company in 1955) . A few bids were sent over just for show, but were rejected as being too high. This took place early in the hand-shake agreement.

This incensed AMC president George Mason so much that he ordered his engineers to develop a V8 engine as soon as possible (the hand-shake agreement was meant to foment trust between the two companies -- we see how that worked!). In order to do this AMC hired former Kaiser engineer Dave Potter. He had already worked on V8 designs at Kaiser and was able to have an engine ready for installation in a vehicle in less than 18 months!

In order to meet the short development time the engine couldn't be cutting edge technology. Instead it used all proven design and build techniques. It was on a par with other V8s of the time, but not the then-new, cutting-edge Chevrolet small block (also introduced in 1955). In other words the engine was relatively bulky and heavy for its displacement, but very strong. There wasn't time to build and test cast rods and crankshafts so forged parts were used. With the bulk of the block and forged crank and rods, this proved to be an exceptionally strong engine. Today a few racers have discovered this and are using them for high boost turbocharging. The only thing required is custom forged pistons -- the crank and rods are as strong or stronger than aftermarket performance parts after a little preparation.

The only drawback to the design was the heads. They used conventional vertical overhead valves. With the valve going straight down into the head there was limited room -- the valves could only be so big before shrouding affected flow. The block was capable of supporting over 400 cubic inches, but the heads would need to be redesigned to support large enough valves. Only slightly larger valves can be installed in these heads, and it may not be worth the cost. The turbo racers mentioned earlier overcome valve size somewhat with boost -- up to 23 psi -- but limit displacement to near stock, only boring to take out wear.

Note that Chevrolet didn't make their small block 327 until 1962. The early AMC V8 more closely resembles the Chevrolet 396 big block, though there are very notable differences. This is as close to a "big block" as AMC ever made.

AMC engineers knew that the heavy V8 couldn't compete with more modern small blocks introduced by the competition (Chevy in 55, Chrysler 55, Ford 63). The heavy engines weren't in line with AMC's economy image either, though they were very much responsible for the Rambler's reliability and smoothness reputations.

AMC started development on a new V8 shortly after the first was in full production. The new engine, introduced in mid 1966, shared some features of modern small blocks and others more common with big block of the era. It had wide bore centers comparable to a big block. This made the block a little longer but provided plenty of room for future growth and increased stability. For this reason some publications call it a "mid block". It had a Buick style oil pump made into the timing cover. The distributor was driven off the camshaft via a gear that bolts to the front of the camshaft. The oil pump drive shaft was slotted to fit a tang on the end of the distributor shaft.

A 390 cubic inch performance model was introduced for the 1968 AMX. This used the same dimensions as the 290 and 343 but had thicker main bearing webs for added stiffness in that area. AMC never produced a factory four bolt main bearing engine as they felt the two bolt cap was adequate, but they did cast the webs thick enough to be drilled for aftermarket four bolt main caps for racing purposes. To keep high reliability with the longer stroke all 390 and larger AMC engines used forged crankshafts and rods. According to AMC engineers forgings were originally used due to inadequate time to test cast parts. AMC decided to keep the forgings, either due to low numbers of the engines or to retain high reliability. In either case an AMC 390/401 is much stronger than comparable small block 400 engines. No aftermarket cranks or rods are required for racing, just careful preparation of the stock parts.

Displacements were increased in 1970 by lengthening the deck height of the block by 0.16" for that much longer stroke. The 390 had built such a performance reputation that a new rod was made to keep a 390 for 1970. The stroke was changed only 0.11" for the big engine to bring displacement to 401 cubic inches for 1971. It was felt that more than 400 inches would be larger than needed. Even then the block had to be notched at the bottom of the bores to clear the crankshaft counterweights. The higher deck height meant a slightly wider intake was necessary.

The heads were also changed in 1970. 1966-1969 heads have rectangular exhaust ports. 1970 and later heads have a "dog leg" or "pork chop" shaped exhaust port. The larger port increased exhaust flow by around 50%, making AMC heads the best flowing production heads available. For this reason the Chrysler "Magnum" V8 head was based on the AMC design. The new ports also required new exhaust manifolds.

AMC V8 engines are generally classified as GEN-1, GEN-2, and GEN-3 (GEN for generation). The GEN-1 engine is the large 1955-66 250-327 block, GEN-2 the smaller 1966-69 290/343/390, and GEN-3 the taller 304/360/401 (and 1970 390) model. Although the GEN-2 and GEN-3 share essentially the same block except for the 0.16" deck height increase, the head, intake manifold, and exhaust manifold changes justify the separate designation. GEN-3 engines also use 1/2" head bolts, GEN-2 uses 7/16" head bolts. Heads will interchange between the two as long as the bolt size is accounted for. Step dowels are made to fit the better flowing GEN-3 heads on GEN-2 blocks, but for racing purposes it is better to drill and tap the older block for 1/2" head bolts. To put GEN-2 heads on a GEN-3 block the bolt holes must be reamed to fit 1/2" bolts.

Technically AMC didn't build a small block or big block, they just made one V8 engine with the exception of the short overlap in 1966. In reality the engines are compared with the competition. With this in mind the GEN-1 can be considered a "big block" because of its external dimensions and weight, and the GEN-2 and GEN-3 small blocks for the same reasons. Some publications have mistakenly called the 390 and 401 "big blocks" because of the displacements. Externally all GEN-2 and GEN-3 engines are the same size with the exception of height and width. All bolt patterns and external bolt on parts (except intake and exhaust manifolds) are identical. All internal parts interchange, though crankshaft and rod swaps may require custom pistons. GEN-1 parts are unique to that engine.

All 1970 and later AMC heads use the same port design. All 360, 390, and 401 heads are identical. These use 2.025" intake and 1.680" exhaust valves (early 70 used a 1.625" exhaust valve) and have the high flow "dog leg" exhaust ports. If building an AMC race engine simply order pistons for the desired compression ratio and forget the smaller chamber heads -- it won't cost any more (maybe less!) if the pistons need replacing anyway. 1970-early 71 304 heads use a different casting (3199517) but are essentially the same as the 360/390/401 heads. Ports may be slightly smaller and castings a bit thinner, but according to all AMC technical data 2.02"/1.62" valves can be installed. Combustion chamber volume for the 304 head is 52.20cc and produced a compression ratio of 9.0:1 with stock pistons. Later 304 heads have a 58.92cc chamber and produce 8.4:1 compression.

The bore size of GEN-1 engines is cast into the right rear of the block just behind the head. It's in the space between the head and bell housing flange. This area is very hard to see with the engine in the car due to the close proximity of the heater housing. It may be viewable with the help of a small inspection mirror, and might need cleaning with a small wire brush. The cubic inch size of all GEN-2 and GEN-3 engines is cast into each side of the block just behind the engine mount plates in the center of the engine. Since the Engine Day Build Code or serial number is located on a removable tag this is the only reliable way to identify engine size. This does not apply to the Packard V8 engine.

An exception is the 1970 thick cast 360 used as a service replacement (SR block). This block could be bored and decked to build a 343, 360, 390, or 401. Dealers could therefore stock one part number to service four different engines. It can be identified by the lack of a displacement cast into the side. The casting number will be for a 401 engine. This block was used for racing as a thick walled 360, and in Trans-Am racing as a 5.0L. It may have been cast specifically for T/A racing at Mark Donohue's request for a heavy duty block, but because it carried a standard AMC part number and was available across the counter to anyone, it did not have to be homolgated like the "Duck Tail" spoiler. The Donohue Javelin could be ordered with a 360 or 401. If the SR block had required homologation, it would have ben the only engine option. There is a machined pad just above the front left oil pan rail that usually has the built size stamped into it. Some builders/dealers used a code that has yet been undeciphered, possibly because they are not all the same, though partly because these blocks are relatively rare now. In this case the only way to verify displacement is to measure the bore and stroke. These blocks have been found in almost all AMC models, a few verified to be factory installed. Note that a SR block that has been bored out to 390/401 size is worth no more than any other 390/401 block -- at that point that's all it is. (special thanks to Frank Swygert for the additional information in the last two paragraphs)